Carter Wilson, Director, STR Analytics

Carter has over 18 years’ experience in the hospitality industry, consulting for over 15. As Director of STR Analytics, Carter is part of a team whose goal is to find new ways to analyze STR data and bring more meaningful results to his clients, including developing new subscription-based reports, new hospitality metrics, and new data-modeling technologies. Prior to joining STR Analytics, he has performed appraisal and consulting assignments for over 3,000 hotels, resorts, casinos, conference centers, and golf courses in all 50 states and abroad (Mexico, Canada, Greenland, the Caribbean, and Israel).  He served as Senior Vice President of HVS, where he co-managed the day-to-day operations of the office and spearheaded efficiency and scalability efforts for the group.  Companywide, Carter also oversaw the company's valuation models and boilerplate initiatives for several years.

Carter also developed complex appraisal models to appraise large hotel portfolios, and developed an impact model and report template for Best Western, which the hotel company now uses to assess impact for every one of their domestic applicants.

Professional Organizations

Certified General Appraiser, Colorado